Thursday, 10 April 2014

Costumes

  Millie (Niamh)

Bowling costume:

I chose this costume because the blue and white tie dye top is quite colourful and playful. It is also quite casual which is positive because we did not want to look too dressed up or fancy as we are playing people our age group who would not really dress in expensive or very fancy clothes. I chose the black skater skirt because it is very light and allows a lot of movement. As this outfit is to be worn for the bowling I thought it would be good to wear clothes that allowed us to move freely. I chose the hair 'scrunchie' because it is quite colourful and we think that it highlights their youth, which is the main reason why they are so keen to just go off and have a good time.

Arcade costume: 

I chose this because high necked crop tops are in fashion at the moment, showing the girls are up to date with all the latest fashions. This may help it appeal to the target audience because they may like to wear similar clothes to this, and may make them feel more connected to the characters or feel similarities which will make them more likely to enjoy the video. As the top is black I thought it could look slightly plain, so I decided to add accessories such as the gold necklace and hoop earrings to make it stand out more. With the jewellery, there was a risk that the outfit could look a bit fancy or dressed up, and since we wanted to keep it looking casual, I decided to pair it up with blue high waisted jeans. These jeans are very common for teenagers to wear on a regular basis, so the target audience may relate because of similar clothes choices to people in the video.It was important to make sure the outfit was casual because this is worn at the arcade where all three of the girls are just messing around and playing on the machines there.

Costume for in school:





This is a picture of how our school uniform is supposed to be worn, however we decide that we would slightly change it once we left the classroom. In the scenes where we are singing outside and next to the locker I (as the character of Millie) am wearing a leather jacket instead of the school blazer. Leather jackets first became very popular in the 1950's and 60's and were thought to make a person 'cool' or rebellious. A good example of this is in the film 'Grease' where the 'T-birds' all wear leather jackets to show that they are the 'cool' ones and part of a gang. As we are playing people who are being rebellious by running out of school and doing what they like, we thought a leather jacket captured the attitude of doing as we like and being 'bad'. Leather jackets like the one that I wear have become very popular which also made us more attracted to wearing one because it shows that the characters are stylish ad well as 'bad'.

'Girly' bedroom costume:



 This is the pyjamas that I will be wearing in the scene where we are all in a bedroom dancing and singing. I chose These shorts because the hint of pink on the ribbon, along with the pink walls and poster, helps give the overall 'girly' impression from this scene that we are trying to create. I wear this baseball t-shirt because it is currently in style right now and we saw that many female singers with similar target audiences to us such as Miley Cyrus, Rita Ora and Jessy from Little Mix.





Danielle (Brooke)

 

Arcade costume:


This is the outfit  that the character Danielle (Brooke) wore to the arcade.We know that tight midi skirts have become a popular fashion item so to again show that the teenagers are up to date on fashion trends we wore costumes that are 'in' right now. The leather jacket is to make the outfit more interesting and edgy. Typically, leather jackets are worn by the 'rebels' in movies and TV shows and we liked this idea because we wanted the characters to be rebels as they are running out of school to go and do what they like. You can compare it too the film Grease where the 'T-birds' gang all wear leather jackets to represent their 'bad boy' attitude.  The white high top converse seems like an obvious choice as converse are one of the most common shoes among teenagers and would be a typical thing for a teenage girl to wear with anything.


Bowling costume:


We chose this outfit for Brooke to wear for the bowling because we wanted it to look relaxed and casual but still quite trendy and fashionable. As we chose 'Cher Horrowitz' from the film clueless as our inspiration for the character because she always cares about how she looks even though she is a bit 'clueless'. Because of this we made sure Danielles character always wore clothes that were fashionable and trendy such as army jackets and high waisted skinny jeans.

Costume for in school:


This is the hat Danielle (Brooke) will wear when we film in school by the lockers and outside with her school uniform. This is a very informal and casual hat that would not be worn with a school uniform like this one with a blazer and tie as it contradicts the smart look of the uniform. We wanted to do this to show that the characters no longer care about the rules and restrictions of school, and will do what they like and wear what they like because that is all they are interested in.

'Girly' bedroom costume:



 The colour of this jumper shows the audience that this is a very 'girly' scene as pink is typically a girls colour. This jumper is worn rather then revealing clothes because we wanted to subvert conventions of women in the media, which usually shows them wearing very little clothing ad dancing provocatively. These shorts are what I thought of as typical pyjamas as they are checked and looked very casual. On there own they could be seen as boring however paired with a pink jumper they look girly.

Mia (Tasnim)

Arcade costume:


This outfit was chosen to be worn by Tasnim for when we went to the arcade. I chose a leopard print blouse for her to wear because I thought it is quite a fun pattern and also a popular pattern among teenagers. The gold chain is with the shirt to try and make the outfit look more edgy because the character of Mia is supposed to be a rebellious girl.The trousers are navy blue skinny jeans because we wanted her character to be stylish and again wanted to keep her clothes looking casual.

Bowling costume:


I chose this top for Tasnim to wear because we thought it is quite bright and colourful which will make her stand out more. The bright orange colour connotes a playful/fun attitude and also represents her youth. We paired it with a gold chain again because we thought that this would emphasis her rebellious spirit as in most music videos the gold chain is used to show they are a gangster. Despite the character of Mia not being a gangster, we wanted the idea of her being tough and doing what she likes to be apparent through the clothes she wears.

Costume for school:












In school Mia's character will be wearing her shirt and Jumper, but with out her school tie. This is because she throws her tie in the air as we leave the classroom signifying she is leaving the school rules behind her in the classroom and will do what she likes. She also Puts on a pair of black sunglasses when we have left the classroom which again is contradicting to the smart school uniform showing she does not care about the school rules. It also shows that she is quite stylish as this is a stereotype of girls in pop music videos.

'Girly' bedroom costume:

This is the dalmatian onsie that Mia will wear for the scene in a bedroom. We chose this for her to wear because onsies were typically something that a baby wears, however people now wear them around the house because they are comfortable and the different animals they come in can be funny to dress up in. Mia wearing a dalmatian onsie shows that she is up for a good time and to have a laugh with her friends, because she is wearing pyjamas that could be seen as funny or ridiculous. It also shows her youth to emphasise that we are all young and want to just have fun with our friends. It makes her more fun and friendly, therefore making her character feel more approachable and perhaps relatable for our target audience. Many celebrities in the pop industry with similar target audiences to us have worn onsies such as Miley Cyrus in a viral music video. The onsie made her seem more fun and like she was messing around, which is what we want our target audience to see us as when they watch it.

Other costumes

We all wore this over our school uniforms in one scene because we thought it would look good if we wore clothes that show we are in school studying. The lab jacket and goggles make it clear we are in school here, however we are clearly not doing an experiment showing we have abandoned our lesson to go and have fun instead of learn.

Thursday, 6 March 2014

Naughty boy- lalala
The music video uses narrative structure to express the meaning on the song, to block out all negativity. It shows a young boy on a journey from his family home all the way to the desert however on the way he meets people. I find this effective as the music video relates to the song in an obvious way which makes the video a lot more interesting to watch by capturing the audience as it it easy to follow and understand without being boring or predictable. The video shows close up shots of the young boy and his friends as they have sad faces to begin with to make us feel sympathy for them but towards the end of the music video, the message of blocking out negativity has changed the effect on the boy and his friends which makes the video seem a lot more positive and it is the new equilibrium. It implies that there was a happy ending to the narrative just like there is usually a happy ending in fairy tales.
The music video also mirrors the famous story of the wizard of oz as Dorothy who is as  innocent as the boy in the video meets a lion, tin man and scarecrow; these characters also represent the characters in the music video this again adds to the idea of a ‘fairy tale’.

Film - Spring Breakers

Spring breakers is one of our main inspirations, it is a film about 4 teens who rob a fast food store to get money in order to go on spring break. They spend their whole holiday fighting, smoking, drinking and then finally getting arrested. We took the idea of teens being wild and crazy, we also took their outfits and chose similar things to that. Alot of people love spring breakers so we knew this would work. We also stole their characters as inspiration for our characters.

 Briteny Sprears - hit me baby one more time


 Our video is very similar to this one because it starts with her in the classroom very bored and she then leaves the classroom and her and her friends are having a lot of fun going to different locations. It also ends with her realising it was all a day dream like in our video how Millie wakes up at the end realising it was a dream.
  It shows the same bored school girl attitude we want to show in our video. The beginning is similar to our music video because we want to show students in a classroom bored and show a teacher talking however none of the students are listening.
However we wanted our video to be different to Britney Spears one because it shows her and a group of girls around her dressed provocatively and dancing sexually. We did not want to conform to the idea of young girls in the pop industry being sexualised, we wanted to make it more about the girls having fun as teenagers rather then being provocative.



 Spice girls- wannabe.

This has a group of 5 girls doing what they like and having a lot of fun without a care in the world which is the same kind of attitude we want to portray in our music video.


It features all the girls lip sinking and jumping around very excited which is also something we want in our video. Although the spice girls are older then the people in our video they are acting as if they are teenagers doing what they like much like the girls in our music video.
In this music video it has all of the spice girls doing dance routines together in some points which is something we decided not to do as this would take too much preparation and choreography which we do not have the time and resources for.
This video creates the vibe of wanting to jump around and dance like the girls in the video which we also want to do in our video. We want people to watch our video and feel like they want to join in with the fun and get up and jump around.




Selina Gomez- Birthday.

 It features her and a group of her friends having a party on her birthday and the shots are all POV from what seems like other people in the partys perspective making you feel like you are there with them.

This shows all her friends around her and dancing as she sings along.
This video has her dancing with a lot of her friends and this inspired one of the scenes for our music video where we want to show lots of friends together in a party atmosphere. Also because she is a girl and a lot of the people at the party are girls we likes it because our video is very much for girls having fun.
It has some mid shots with her friends and we liked this because it showed how she had lots of different friends and they all wanted to have a good time together and in our video we want to show how the girls are good friends messing around together.

Ke$has video- Tick Tok

This inspired us and gave a lot of ideas for our own video. At the very beginning of the video she is in a bath and it is very bright showing us it is morning time and we can infer she has slept in the bath after a night out.

She has clearly come home the night before drunk and stumbled into the bath and slept there. She still has her party clothes on from the night before and all her make-up is smudged giving us the impression she is hungover. We liked the idea of her in the bath because it shows she is a party girl and a wild child. We really liked this because it is the reckless behaviour we want to show in our video. Her hair is also messed up and she has dark roots showing she does not care and big hair is also usually connected with partying as girls often make their hair big for a night out. WE used intertextuality here by also wanting to have the girls in the bath in party clothes. This inspired us to make a scene in our video with the girls in the bath dressed in party clothes with their make-up done as if they are in a house party and have taken the party into the bathroom with them. We want this scene to show them in a very energetic partying mood, all wanting to have fun. It will show them in the bath or around it with a few other people around to show it is a party and they will be singing along to the song.

Film- wild child

A film that inspired our video is Wild child.
This shot shows the 5 main girls all taking a selfie together. They are clearly all young girls as they are dressing up together and just having fun together without a care in the world. In this scene they were supposed to be dressing up for a social with another school and were trying to make the best out of the clothes from the only clothes shop in town, the local charity shop.We really liked the whole idea of dressing up with your friends for fun and wanted to use this in our music video. We are using intertextuality in our video by having a shot of the girls all in a room together dressing up and jumping around singing the song lyrics into hairbrushes as if they are microphones.


Film - Mean girls


A film that we wanted to subvert was mean girls. This film represents girls as 'bitchy' and that's not what we wanted to show. We saw the way teenage girls are shown in this movie and a lot of society, and wanted to subvert that idea by showing girls in a better light and showing them all having fun together and showing the good bonds friends make and the adventures they have together.
It does not show how girls can be good friends and have strong bonds together, instead it shows them all pretending to be friends and blabbing each others secrets to other people, and all 'back stabbing' each other throughout the movie. I did not like this representation of woman being 'bitches' so we want our video to show a new perspective and break the stereotypes surrounding teenage girls.

TV - Some girls

  tv show that influenced the characters in our video is some girls.

There are 4 main characters in some girls, all 15- 17 years old living in southern England. The main protagonist, Viva Bennett (on the far left), is the motivated one out of them and is committed to school and getting good grades for her future. There is also Holly Vavasour (on the far right) , who is prone to violent but funny outbursts and looks after her younger siblings, she also looks to Viva as a motherly figure (seeing as her own in absent). Saz Kaur (middle right), is an up tight maths geek, brought up in a traditional British Punjabi/ Sikh family, with a cynical but funny view on life. And last of all there is Amber Dean (middle left) means well but is the typical 'dumb blonde' and is obsessed with boyfriends. The 4 best friends stick together through everything an go through all there teenage problems together and have adventures together and have heaps of fun with each other.