Evaluation
For our video we did a fun and girly version of ‘Icona Pop-I
love it’. Our brief was to make a music video for a target audience of our choice.
In the production process I took the role of starring in the video as well as researching
into other music videos and things that could inspire ours and editing the
video. We spent a lot time looking at different music videos which gave us
ideas, likes and dislikes and helped give us ideas as to who we wanted as our
target audience.
Our genre is pop and my group enjoyed this genre. We knew
stereotypically pop is very girly and there are many female artists in the pop
industry so by picking a song of this genre because we knew other females have
done this and it has worked for them. A convention we used is jump cuts because
from research we knew our target audience liked short and snappy videos and we preferred
that style of editing.
When planning our video we decided it was better to write the
narrative first, we found this helped when we designed our costumes and picked
locations. We chose a handful of costumes for each starring role as we found
the video would look more professional. When choosing locations we picked 4
locations that fit our music video theme. Then once everything was written we
drew out a story board of the narrative and shots and camera angles of how we wanted
our music video to look. Filming went according to plan and we got all the
footage needed. We could of improved the way we worked by all of us being in on
the same day as we missed days where we were missing a group member or two. One
problem we faced was the length of the song as are story board finished before
the song did; this meant we had to add more clips to our video.
When we started editing we found it difficult as we had never
used iMovie and didn’t really understand it, however once we got the swing of
it we were fine. We stayed a lot after school till late and we finished the
video earlier than expected.
We decided we would exhibit our music video on YouTube. YouTube
is an online worldwide sensation and you would be able to see our video around
the world. We would also be able to post the video onto social network sites and
get our views up. This is a great way of sharing the video as everyone will be
able to get a hold of it. Our music video was three rebel girls who had gotten
bored of school and decided to just break free, have fun; only to wake up and
find it was only a dream. On the whole, I think our video was great and I think
our group did well. We worked together and extremely hard to get the final
result which we are very proud of. My favourite part personally is when the
video reversed and came back to the girls in the classroom, I think it showed a
great range of our technical skills and was something clever that you wouldn’t expect.
We broke the convention that all women are objectified. We didn’t wear very
little clothing and were not sexualised in the slightest way. The main artist was represented as a rebel
teenager, cool and fun, ‘down with the kids’. We felt she didn’t need to be
sexualised to make a good video. Our target audience were teenagers; I believe
we have reached them. We have shown the video to a large amount of school
friends and everyone has said nothing but good comments. Finally, the main
lesson I will take away from this is that music videos are very stereotypical
and represent females in the wrong way. I have also learnt to respect how much
work and time is put behind the music video, I appreciate music videos more now
that I have had to make one.
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