We asked people whether they prefer narrative videos

 or artist performance videos and the strongest reply 

we got back was that narrative videos are the most popular.

 From this we have decided to make out video have a

 story behind it rather then the artist just lip sinking

 through the video without a narrative.

We asked 'Do you like to see a lot of different locations in a music video?'

From the results to this question we decided that we would try and use as many different locations in our music video as this is what our target audience wants to see.

We asked people weather the like to see the artist in the video or not and got the very strong reply of yes. From this we have decided to show someone in the video lip sinking to try and show clearly that they are the artist to keep the target audience of our video happy.

We asked if people like to see people ‘messing about’ in music videos and most people said yes so we have decided to try and show young people having a lot of fun in our music video.