The target audience for our music video is going to be predominately female as the pop industry is mainly female artists and stereotypically girls like it. As it is all girls in our video, it will be aimed at females because they will relate to the characters as they share the same sex. The age will be from 12-22 because pop is predominantly  aimed at the younger generation as it is very fun and energetic, mostly featuring very young people in their early 20's. People the same age as pop artists will like pop because they can relate to the artist and teenagers will look up to pop artists as role models and that is why this age range fits out target audience. Despite the fact that in out music video the people in it are teenagers, older teenagers and very early 20's aged people are still included in the target audience as they would be the same age as alot of pop artists and relate to those artists, meaning they already like pop music so they will also like ours even though the people featuring in it are younger then them. as I said, our music video will also be featuring young people which will make teenagers more attracted to it because they will relate to it more to see people there own age or of similar age. The kind of people in our target audience will be girls who enjoy going out and seeing friends a lot and having a lot of fun just like what we hope to portray in our music video. For the older part of our age range in our target audience they will enjoy going out to clubs and bars with their girlfriends and dressing up for a night out. They will be up to date with fashion trends as they will be style concious and want to look their best and that is the kind of clothes we want to show the girls wearing in our music video.